BLUSH Cure Absolue: Understanding the Treatment

More commonly known in the industry as Hair Botox, this type of treatment is recognized for its repairing, hydrating, and revitalizing properties.

At BLUSH, we chose to call it Cure Absolue, a name that better reflects its true purpose: providing an intensive beauty and revitalizing treatment for sensitized hair.

AN INTENSIVE TREATMENT FOR THE HAIR

BLUSH Cure Absolue is an intensive hair treatment designed to visibly improve the appearance and quality of the hair fiber.

Far more than a simple hydrating mask, it combines carefully selected active ingredients to revitalize sensitized hair, improve flexibility, and restore softness, shine, and vitality.

Thanks to its professional technology, Cure Absolue helps improve the appearance of the hair fiber and create a more uniform texture. Hair appears softer, smoother, shinier, and easier to style from the very first application.

WHY “HAIR BOTOX”?

Despite its commonly used name, Hair Botox does not contain botulinum toxin.

The term “Botox” is used in the hair industry to describe an approach focused on rejuvenating the hair fiber: an intensive treatment designed to improve the appearance of the hair, restore vitality, and visibly reduce signs of damage.

Over time, hair is exposed to numerous stressors, including bleaching, coloring, heat-styling tools, UV rays, pollution, and chemical treatments. These factors can gradually affect the quality of the hair fiber, leading to dryness, loss of shine, increased porosity, and reduced flexibility.

Cure Absolue acts as a true revitalizing treatment, helping restore the appearance of hair that feels softer, more flexible, shinier, and more manageable.

TWO FORMULAS, TWO APPROACHES

BLUSH Cure Absolue is available in two formulas to address the specific needs of different hair types and conditions.

CURE ABSOLUE ORIGINAL
Ideal for dry, dull, sensitized hair or hair lacking flexibility. It provides comprehensive revitalization while helping improve softness, shine, and manageability.

CURE ABSOLUE BLOND
Specially designed for blonde, bleached, or weakened hair. It offers the same revitalizing properties while being adapted to the specific needs of blonde and sensitized hair.

Both formulas can also be customized and combined according to the condition and needs of the hair.

CAREFULLY SELECTED ACTIVE INGREDIENTS

BLUSH Cure Absolue combines a selection of active ingredients known for their conditioning, hydrating, nourishing, and protective properties.

PLANT-BASED KERATIN

Inspired by the structure of the keratin naturally found in hair, plant-based keratin is rich in amino acids of plant origin.

It helps improve the appearance of sensitized hair while providing softness, flexibility, and a more uniform feel. It also helps smooth the surface of the hair fiber, leaving hair looking shinier and more manageable.

HYDROLYZED COLLAGEN

Hydrolyzed collagen is used in hair care for its conditioning properties and its ability to improve the feel of the hair fiber.

Thanks to its hydrolyzed form, it helps enhance softness and flexibility, giving the hair a healthier, more revitalized appearance.

OILS, BUTTERS & BOTANICAL EXTRACTS

Cure Absolue also contains a synergy of carefully selected oils, butters, and botanical extracts.

These ingredients help nourish, soften, and protect the hair fiber while improving its overall appearance. Together, they contribute to hair that feels softer, more flexible, and visibly shinier after the treatment.

THE BENEFITS OF CURE ABSOLUE

BLUSH Cure Absolue helps:

• Revitalize sensitized hair

• Improve the appearance of the hair fiber

• Hydrate and soften the hair

• Improve flexibility and elasticity

• Smooth the appearance of the cuticle

• Reduce the appearance of frizz

• Enhance shine

• Improve manageability

• Restore vitality and radiance

• Improve the appearance of dry and damaged ends

• Strengthen the appearance of a weakened hair fiber

• Reduce the feeling of dryness and roughness

And above all, without weighing the hair down.

A NEW DIMENSION OF BEAUTY

BLUSH Cure Absolue is not simply designed to mask the signs of damage. It offers a complete approach to fiber revitalization, helping hair regain a visibly healthier, softer, shinier, and more flexible appearance.

Because beautiful results always begin with properly cared-for hair, BLUSH places the health and quality of the hair fiber at the heart of every treatment.

Cure Absolue. An intensive treatment for visibly transformed hair.